We’ve created an identity for the Global Association Mixed Martial Arts. GAMMA represents the MMA sport and community as an association, embracing amateurs, professionals and fans globally. Being accessible to all audiences is key. It emphasises their professional, fun and warm character as a brand.

In their role as association they’re keen on growing MMA into a well respected discipline for a wide variety of people. Therefore they facilitate the sport in means of championships, events but also innovations that grow the sport to a higher level.

These characteristics and goals make the GAMMA brand very versatile and diverse. Instead of defining the brand by color we believe it should be defined by characteristics that represents the brand under any circumstance.

Always recognisable.
Always versatile.