Identity

With this concept we’ve positioned a hotel- and conference center. Hospitality is their business and their business is literally located in a beautiful part of Dutch nature. To face the future and realize future targets we came up with a strong positioning concept. The concept evolves around the following pay-off: ‘It’s our nature’. Referring to their beautiful environment and the hospitality of the people working at Woudschoten. It makes a claim that is proud and clear at the same time.