With this concept we’ve positioned a hotel- and conference center. Hospitality is their business and their business is literally located in a beautiful part of Dutch nature. To face the future and realize future targets we came up with a strong positioning concept. The concept evolves around the following pay-off: ‘It’s our nature’. Referring to their beautiful environment and the hospitality of the people working at Woudschoten. It makes a claim that is proud and clear at the same time.

Strategic Sessions.


 Research and Content Strategy.

Visual Strategy.


Design Concept

Design Impressions


Top image: Geran de Klerk

Project Co-owner Villaro

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